Muskoka Grown and the Canadian Safe Boating Council Join Forces to Launch 'Smoke Safe' Campaign

BRACEBRIDGE, ON, May 16, 2019 /CNW/ - The arrival of summer is a reason to celebrate in Ontario as Canadians head out of the cities to enjoy the province's abundant rivers and lakes. With the first summer of legal recreational cannabis ahead, Muskoka Grown Limited ("Muskoka Grown"), and the Canadian Safe Boating Council ("CSBC") are joining forces to launch a consumer awareness campaign focused on boating sober and responsible cannabis consumption.

Launching ahead of Safe Boating Awareness Week (May 18 - May 24), the two organizations are taking a collaborative approach to the messaging the CSBC has always shared with the boating community - that it is never okay to be impaired on the water, including boating high by consuming cannabis. The kick-off will promote safe boating practices and responsible cannabis use to boaters who take to the water in everything from canoes to kayaks to powerboats.

"Boating is one of the country's most universally enjoyed pastimes, with about half of all Canadians participating in the activity each year," said David Grand, CEO & Founder, Muskoka Grown. "With the boating community so prevalent in Muskoka, it was a natural fit for us to partner with the CSBC and maximize the reach of our cannabis education efforts to raise awareness about safe cannabis consumption on the water."

This partnership and awareness campaign is a crucial piece of Muskoka Grown's ongoing commitment to providing education and contributing to the responsible cannabis industry in Canada.

"With the legalization of recreational cannabis, this strategic partnership gives us the opportunity to reach millions of Canadians and generate awareness surrounding the effects of cannabis and impacts of boating high," said John Gullick, Chair of the Canadian Safe Boating Council. "We encourage everyone on the water this summer to make responsible choices and educate themselves on responsible cannabis use to prevent the risks and dangers of impaired boating."

The initiative will take the opportunity to highlight the importance of safe boating by asking people to take the pledge to not boat high during Canada's first summer of legal recreational cannabis. To take the pledge, consumers can visit www.dontboathigh.com.

Let's cultivate a safer summer, together.