Social Media and Digital Manager
Muskoka Grown is currently looking for a Social Media and Digital Manager to join our Marketing team. The position is full time and can include weekends/evenings to monitor our social media channels and towards any timely deadlines.
As the Social Media & Digital Manager, you are a strategic and creative thinker with strong marketing and customer insight. You will be responsible for planning, developing, and implementing digital marketing initiatives to grow the Muskoka Grown brand.
Manage planning and execution for a range of programs and projects including, but not limited to social strategy, digital content execution, paid and earned media partnerships and website properties.
Directly manage and monitor the company’s various social channels, updating the channel content as needed to ensure an engaging and brand-enhancing consumer experience.
Work with the creative team or agency partners to generate content and artwork needed to support strategies, at times assisting with copywriting and imagery/layouts.
Plan, create, and launch email marketing programs.
Develop effective measurement and reporting tools for social media programs, interpreting the metrics and providing related insights and recommendations.
Plan, execute and report on paid digital marketing campaigns
The applicant may be required to support and/or lead additional projects for the marketing department as required i.e. assisting with ideation, creative and strategic work sessions, coordinating purchases with suppliers, and communicating with partner organizations on co-branded initiatives
Qualifications & Requirements:
Strong understanding of the cannabis market
An undergraduate degree in marketing, communications, journalism, public relations, or similar, graduate degree is highly regarded
A minimum of 2 to 3 years of experience in digital marketing
Experience managing content and engaging with communities on key platforms including Facebook, Twitter, Instagram, Reddit, YouTube, LinkedIn etc.
Knowledge of social media management platforms
Basic experience with Adobe Photoshop and Illustrator
Experience with MailChimp and Survey Monkey
Ability to manage and prioritize multiple projects
Must possess excellent oral and written communication skills
Excellent interpersonal skills, detail-oriented, dependable, and independent
Ability to monitor, research and analyze industry news, marketing/customer trends, activities, and best practices
Ability to work flexibly in a fast-paced, start-up environment, with a focus on teamwork, and take initiative as a self-starter
Strong time management skills
Creative writing abilities
The chosen applicant will be required to successfully complete background and reference checks.
Muskoka Grown thanks all candidates for their interest; however, only those selected to continue in the process will be contacted.
Muskoka Grown is committed to creating a diverse environment and is proud to be an equal opportunity employer.
To apply for this position, please send your resume to: email@example.com (Subject: Social Media and Digital Manager).