Social Media and Digital Manager

Muskoka Grown is currently looking for a Social Media and Digital Manager to join our Marketing team. The position is full time and can include weekends/evenings to monitor our social media channels and towards any timely deadlines. 

Position Summary:
As the Social Media & Digital Manager, you are a strategic and creative thinker with strong marketing and customer insight. You will be responsible for planning, developing, and implementing digital marketing initiatives to grow the Muskoka Grown brand. 

Responsibilities:

  • Manage planning and execution for a range of programs and projects including, but not limited to social strategy, digital content execution, paid and earned media partnerships and website properties. 

  • Directly manage and monitor the company’s various social channels, updating the channel content as needed to ensure an engaging and brand-enhancing consumer experience.

  • Work with the creative team or agency partners to generate content and artwork needed to support strategies, at times assisting with copywriting and imagery/layouts.

  • Plan, create, and launch email marketing programs.

  • Develop effective measurement and reporting tools for social media programs, interpreting the metrics and providing related insights and recommendations.

  • Plan, execute and report on paid digital marketing campaigns

  • The applicant may be required to support and/or lead additional projects for the marketing department as required i.e. assisting with ideation, creative and strategic work sessions, coordinating purchases with suppliers, and communicating with partner organizations on co-branded initiatives

Qualifications & Requirements:

  • Strong understanding of the cannabis market 

  • An undergraduate degree in marketing, communications, journalism, public relations, or similar, graduate degree is highly regarded

  • A minimum of 2 to 3 years of experience in digital marketing

  • Experience managing content and engaging with communities on key platforms including Facebook, Twitter, Instagram, Reddit, YouTube, LinkedIn etc.

  • Knowledge of social media management platforms 

  • Basic experience with Adobe Photoshop and Illustrator

  • Experience with MailChimp and Survey Monkey

  • Ability to manage and prioritize multiple projects

  • Must possess excellent oral and written communication skills

  • Excellent interpersonal skills, detail-oriented, dependable, and independent

  • Ability to monitor, research and analyze industry news, marketing/customer trends, activities, and best practices

  • Ability to work flexibly in a fast-paced, start-up environment, with a focus on teamwork, and take initiative as a self-starter

  • Strong time management skills

  • Creative writing abilities

Job Type:

  • Full-time

Additional Information:

The chosen applicant will be required to successfully complete background and reference checks.

Muskoka Grown thanks all candidates for their interest; however, only those selected to continue in the process will be contacted.

Muskoka Grown is committed to creating a diverse environment and is proud to be an equal opportunity employer.


To apply for this position, please send your resume to: careers@muskokagrown.com (Subject: Social Media and Digital Manager).

Andrea Grand